Buying art directly from the artist isn’t such an unusual thing. In these days of galleries and exhibitions and professional art organizations and non-profit art cooperatives, we’ve been trained into thinking that we can’t deal with, talk to, or see the artist directly, but really, this is one of the best ways to purchase art.
Why? First and foremost, when an artist doesn’t need to compensate for a gallery commission, he doesn’t need to raise his prices to adjust for it. That’s definitely a winning factor for the purchaser.
Just as importantly, the purchaser learns more about the painting and the painter, adding even more interest to the artwork.
Now when you live in the same town, or near to, the artist in question, you can frequently call to make a studio visit, and thereby view the artwork in person. When you live across the country, or even on another continent, this is more difficult, but as we purchase more and more items over the Internet, buying art online opens up wider vistas of possibilities for our walls.
At Steve Henderson Fine Art, we encourage people to look through the website and enjoy the images of Steve’s various works. On each page, an artwork will be identified by its medium (oil, watercolor), size of the painting itself — unframed — in inches, whether or not it is framed, price, and availability. When a client finds a piece in which he or she is interested, we encourage them to read about Our Prices, which gives an overview of why Steve’s works are priced the way they are.
Anyone who has looked for original fine art quickly learns that artwork has no hard or fast rule for how it is priced, and some really dreadful work out there is priced very, very high. Our Prices seeks to demystify some of this process, and further you along in your art purchasing education. Fine art, skillfully executed, is the result of an artist’s passion and expertise, and producing a beautiful painting takes time and ability.
Once a potential client finds an artwork in which he or she is interested, the next step is to contact the artist. We have a Contact form on our site — it’s easy to fill out, and if a form isn’t your thing, we provide a direct e-mail to Carolyn, the manager of Steve Henderson Fine Art. We also chat with clients over the phone or via Skype, and this communication process is designed to answer clients’ questions and provide more information about the artwork and how it will fit into the space that the client has designed for it.
Do not be shy about this communication process — purchasing art is, indeed, a process, and an artist’s happiest clients are those who have had all their questions answered and feel confident about the artwork they are purchasing — they know its colors and subject matter, and how those elements will fit into the environment they have set up for it; they measure out its size on the wall to get an idea of how it will hang there; they are conversant with the artist and know more about the painting they are looking at; they are comfortable with the final price and have worked out with the artist a means of paying for it (we frequently set up no-interest payment plans).
Of course, hitting the PayPal Buy Now button is always an option, and many people who purchase signed, limited edition prints and posters do so with the same confidence that they download an e-book, but always, the option to contact the artist and get those questions answered is a valid one.
Don’t be shy.